How to create a key visual

1. Get to know the brand

It allows, among others to recognize the distinguishing features of the brand and its immediate communication needs.

Brief performs similar functions  it is also a source of information about the company, which you obtain thanks to precise and comprehensive questions.

2. Analyze the information obtaine

Then get to know, among others, company logotype, which is often a strong hint regarding colors, typography, and shapes of the key visual project.

3. Create a board of inspiration (moodboard)

Then get to know, among others, company logotype, which is often a strong hint regarding colors, typography, and shapes of the key visual project.

4. Get team feedback (if possible)

When you have such an opportunity and the rules of cooperation with the client, show the project to other people from the agency, e.g., social media specialists. Such a test presentation will help to check whether the project complies with the brief assumptions.

5. Get ready to present your idea

When showing the created key visual, remember that a good presentation includes the final graphic designs and the arguments from which such and not other design decisions result. It is worth clearly explaining to the client why you’ve used specific typography or color.